THE OFFICIAL LONDON 2012 OLYMPIC LOGO/SYMBOL
SYMBOL ANALYSIS
V. Ryan © 2009-2022
PDF FILE - CLICK HERE FOR PRINTABLE WORKSHEET |
The official London
Olympics symbol for 2012 is seen below. It cost £400,000 to produce. It is
aimed at younger people and the internet generation. The symbol is based
on the date 2012 and has been stylised as graffiti. The logo/symbol is
available in blue, pink, green and orange. Lord Coe, chairman of the London Games organising committee , said the new logo was "edgy" and appeared to suggest it was designed to provoke a strong reaction. Tony Blair raised hopes that the symbol would leave people "inspired to make a positive change in their life" while Jacques Rogge, president of the International Olympic Committee, praised it as a "truly innovative brand" that would appeal to the young. |
What do you think of the logo/symbol? |
COLOUR SCHEME: |
GRAFFITI STYLE: |
GENERAL THOUGHTS: |
DO YOU THINK THE LOGO/SYMBOL IS WORTH £400 000? Explain your answer. |
In the space below explain how you could improve the logo without dramatically changing it: |
Draw you own improved version of the logo/symbol. Produce a rough version followed by a colour rendered version. |
CLICK HERE FOR DESIGN PROCESS INDEX PAGE |
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