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THE OFFICIAL LONDON 2012 OLYMPIC LOGO/SYMBOL
V. Ryan © 2009
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|The official London
Olympics symbol for 2012 is seen below. It cost £400,000 to produce. It is
aimed at younger people and the internet generation. The symbol is based
on the date 2012 and has been stylised as graffiti. The logo/symbol is
available in blue, pink, green and orange.
Lord Coe, chairman of the London Games organising committee , said the new logo was "edgy" and appeared to suggest it was designed to provoke a strong reaction.
Tony Blair raised hopes that the symbol would leave people "inspired to make a positive change in their life" while Jacques Rogge, president of the International Olympic Committee, praised it as a "truly innovative brand" that would appeal to the young.
|What do you think of the logo/symbol?|
|DO YOU THINK THE LOGO/SYMBOL IS WORTH £400 000? Explain your answer.|
|In the space below explain how you could improve the logo without dramatically changing it:|
|Draw you own improved version of the logo/symbol. Produce a rough version followed by a colour rendered version.|
|CLICK HERE FOR DESIGN PROCESS INDEX PAGE|