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MY PRODUCT - WHY I HAVE CHOSEN TV ADVERTISING

V. Ryan 2014

 

Televison advertisements are very important in the promotion of some products. Studying how they work can help in the promotion of new or similar products. Four well known and successful TV advertisements are shown below.
 
This was a emotional John Lewis TV advertisement, telling the story of two young people. The split screen shows the young people in different decades, meeting their opposites in the same locations but never meeting themselves. The story held the attention of those watching.
It was cleverly filmed and was popular as an ‘video’ in its own right.
     
     

The OXO advertisement, lets us enter the lives of a ‘typical’ British family, as seen in the 1980s. The advertisements carried on for 16 years and followed the family as they got older. It was a story.

The advertisements were set around the table at dinner time, with OXO taking centre stage.

     
     
 

PG Tips used chimps in their famous advertisements for over 40 years. Each advertisement was a story / comedy, enjoyed by millions just as the tea bag . The advertisements became iconic, helping to form the PG Tips brand. The legacy of this type of advertisement, can be seen in the way animal characters are used in advertisements today.

The PG Tips advertisements were very successful in promoting their product.

     
The comparethemeerkat.com - TV advertisements, have some of the characteristics of the PG Tips advertisements from the 1970s and 1980s. Lovable creatures are used to promote a business. The advertisements are partly successful because they tell a story, often with humour.
 
 
 
 
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