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| CLICK HERE FOR INDEX PAGE |
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| DEVELOPING A CUSTOMER PROFILE - PAGE 1 |
| V. Ryan © 2008 |
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| A customer profile is an outline of the type of
customer likely to purchase your product. Most companies / businesses
constantly update the profile of their customers. A customer profile may
vary from one product to another. Developing a customer profile will help
you target your advertising and marketing and is an essential analysis
tool. This will cut your advertising costs and allow you to concentrate on
real potential customers rather than too wide a range of people.
Concentrating on potential customers will save you time and money. |
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| PDF FILE - CLICK HERE FOR PRINTABLE VERSION OF EXERCISES BELOW |
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| EXERCISE 1
A specialist company designing and
manufacturing electric guitars is putting together a customer profile. One of
the questions they need to answer is based on the age group and target market of
potential customers. Look at the two people shown below. In your opinion which
one is the real potential customer? |
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| Who is likely to be interested in purchasing a new, specialist
electric guitar? |
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| Why is your selected person more likely to buy the guitar ? |
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| Is it worth the cost, time and effort marketing the new guitar
to the other person ? Explain your answer. |
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EXERCISE 2
The mobile phone shown below has a vast range of functions including:
voice recorder, data storage, text messaging, internet connection, media
player (music and video), blue tooth, FM radio, wordprocessor, spreadsheet
function and many more. |
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| Create a customer profile that outlines the
type of person you think is likely to purchase this type of mobile phone.
For each point of your profile write a brief explanation. |
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DESIGN INDEX PAGE |
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PROCESS INDEX PAGE |
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