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LUNCH TIME SYMBOL

V. Ryan © 2009

 

The symbol seen below was found on a bread wrapper. The symbol aims to encourage the customer to use the bread for making sandwiches. The hope is this will improve sales by making the customer consider sandwiches rather than a more conventional lunch/dinner such as sitting in a canteen / café and eating a cooked lunch.
 
 
What do you think of the symbol? Would it encourage you to consider making sandwiches for your lunch time?
 
 
 
 
 
 
How could the colour scheme be improved? For instance, the colour scheme could vary depending on the type of bread inside the wrapper.
 
 
 
 
A professional team of graphic designers has been employed to improve the symbol. They have changed the colour scheme to reflect the colour of wholemeal bread. They have also added a ‘bite’ to suggest someone has eaten part of the symbol.
Do these changes improve the symbol? Explain your answer.
 
 
 
 
Are there any further changes that could be made to the updated symbol that will improve its overall look and appeal?
 
 
 
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