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OLYMPIC CITIES AND THE OLYMPIC EMBLEM

V. Ryan 2004

 

Many cities throughout the world try to win the competition to bring the Olympic Games to their city. Taking part in the competition to host the Olympic Games is very important as it brings great honour to the country that hosts the Games and it can also be very rewarding financially. Selling television rights and advertising usually ensures that the city that hosts the Olympics will make a vast profit.

One of the first things a winning city produces is an emblem (logo) to represent the Olympic Games and their City. Look at the examples below and analyse their symbolism.

ATHENS - Greece

 

What do you think the symbols represent?
 

The 2004 Olympic Games Emblem includes an olive wreath which represents the Ancient Greek Olympic Festival. The olive tree was sacred to the Greeks. The colours symbolise the white and blue found in the Greek countryside

 

 

BEIJING - China


What do you think the symbols represent?

The logo represents a competing athlete.
The colour red is an important colour to the Chinese as it represents good luck. The white figure represents purity and honesty.
The Olympic rings are placed beneath the other symbols.
The style of writing is based on an ancient Chinese handwriting style

 

 

 

QUESTIONS: (Read the following pages before answering these questions)
You are to design a logo to represent the Olympic Games taking place in a city of your choice. There are some restrictions;
1. You must include the Olympic rings, keeping their original colours.
2. You must include a symbol that clearly represents the country in which the Olympics are to take place.
3. You must include a symbol that represents the City to host the Olympic Games.
4. The style of writing must reflect the country hosting the Olympics.

   
 

 

 

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