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| QR CODES (QUICK RESPONSE CODES) |
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QR codes (Quick Response Codes) are seen on packaging. They are a type of
2D barcode and they can be used as a form of advertising. QR codes are
accessed by smart phones with the right ‘app’ installed. The QR scanner
reads the QR in a similar way that bar codes are read, converting it to a
URL (website address), text, email, or phone number. If the OR code
directs the customer to a website, it appears on the screen of the smart
phone. Specific information can be read by the customer / potential
customer. QR codes are often used as part of an advertising strategy. Research shows that access by potential customers to websites through the use of QR codes, often converts to sales of the product. For instance, the QR code on a package or product, could lead directly to a Youtube video demonstrating the product. QR codes allows the customer/potential customer to have an almost interactive relationship with the manufacturer. |
| The packaging seen below, is for a well known cereal. The QR code is found on the back and when scanned leads to the manufacturers website. The site gives the customer access to information about the product, advice and dietary information. Consequently, the QR code helps to promote the product. A potential customer may pick up the package in the supermarket and if more information about the product is needed, the QR code can be scanned. This is helpful to the potential customer and manufacturer, often leading to a sale. |
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| QR codes are used in other ways. The sample below shows how a ‘calling card’ can be used in conjunction with a QR code. The calling card is scanned and it directly leads to a website, promoting the free service on offer by the card. In this case it is being used to access more information, animations and diagrams about Design and Technology. |
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