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DEVELOPING A STYLE OF WRITING FOR A CHARITY
V. Ryan © 2012
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|A style of writing can reinforced an image / feeling or atmosphere. Designers and advertisers are very careful to select styles that produce the right image for their product. For example, a sports deodorant container is likely to have a font that suggests energy, strength and action. The colours will be bold and vibrant. Images are often combined with styles of writing, to fortify the meaning of the word / phrase. See the example below.|
|The font below has been developed for a new perfume. The images of flowers and the colours used, help to reinforce the meaning of the word.|
|Even plain fonts can be altered to produce the correct feeling or atmosphere. Look at the example below.|
|CREATING A STYLE OF WRITING FOR THE FICTITIOUS CHARITY ‘BE ACTIVE’|
The phrase ‘Be Active’ seen opposite, is written in a plain style and it
does not reflect the image of ‘being active’ at all. However, it can be
altered in simple ways to produce the right impression.
Each letter has been written in an ‘italic’ style, leaning r slightly. This is to create the feeling of movement / motion.
The letter ‘A’ has been enlarged and a ‘stream’ has been added to the top and bottom. This increases the feeling of movement and activity. The colour red has been selected, as it is often associated with speed. The final design / style of writing is much more effective than plain text.
Create a style of writing for the three fictitious charities named below.
Each style can be combined with images and may include colour. The style
of writing you develop should help emphasise what you consider to be the
aims of each charity. You may wish to consider using images from the page
‘Developing a Charity Logo from an Existing Logo’ or from the moodboard
The first example for the fictitious charity called ‘Mums and Children’, has been completed for you.
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