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CHARITY LOGO ANALYSIS

V. Ryan 2012 - 2016

 

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The National Trust was founded in 1895. The trust aims to save the nations heritage. This charity looks after and preserves many historic buildings, houses and mansions to farmland and forests.

Study the National Trust Logo. Do you think that the logo represents the vital work they carry out?

In your answer, include references to the shape and form of the logo and its colour.
Sample Answer:
The Trust logo shows a ‘sprig’ from an acorn tree. This is a good image because much of the work carried out by the Trust, is concerned with preserving the existing historic countryside, including forests and farmland. Green is the only colour and this is normally associated with preservation of the environment and our planet.
 
The World Wildlife Fund is a charity that works hard to protect the natural world, the environment and wildlife. It is an international organisation, working around the world.

Study the World Wildlife Fund’s Logo. Do you think that the logo represents the vital work they carry out?

In your answer refer to the selection of a Panda as the logo and the colour scheme.
 
 
 
Sample Answer:
The panda logo represents a species of animal that was once under threat of extinction, due to human activities such as farming and urban expansion, affecting their natural habitat. Today, the Panda is a protected animal, loved around the world. The panda logo has been associated with the World Wildlife Fund for many years and people recognise it as an environmental logo. The shape has been simplified and the colours are always limited to black and white. The logo represents clearly, the aims of the World Wildlife Fund.
 
Action for Children aim to help and support vulnerable children, including children in care and disabled children. They aim to improve the lives of vulnerable children.

Study the charities logo. Do you think the logo clearly represents the important work they carry out?

In your answer refer to the images and colour used.
Sample Answer:
The Action for Children logo is simple and easy to understand. The simplistic shape shows two happy children. The colour possibly represents danger and in this case the urgent action required when helping vulnerable children. It is an easy logo to recognise and clearly represents the ‘cause’ pursued by the charity.
 
 
 
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