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GREETING CARDS - PACKAGING
V. Ryan © 2010
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Greeting cards are sold in ‘packs’, which are often in the form of stylish
boxes / packaging. The boxes / packaging is usually manufactured from
Card is popular as it is cheap and can be recycled. Also, colour and images can be applied using a number of printing techniques. Normally the card is lacquered to give the box a gloss / satin finish.
Usually the packages are cuboid in shape as this means that they can be transported and stacked on shelves easily, efficiently using space.
The development / net is seen below. When folded and glued to form the
package, it can contain up to fifty greetings cards.
From a customers point of view, buying a pack of greetings cards has advantages. These include:
Each greetings card is cheaper than individually bought cards as they are bought in ‘bulk’.
The customer will have plenty of cards to choose from when selecting a suitable card.
The customer may not need to buy greetings cards for some time.
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