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PACKAGING INFORMATION EXERCISE

V. Ryan 2008

 

The food product seen below is a budget/cheap chocolate bar. The packaging has been kept simple and as inexpensive as possible. All the materials used for packaging can be recycled and if discarded they will decay after a short time without damaging the environment.

 
What do you think of the product name?
 
 
 
Give an alternative name for the chocolate bar. It must appeal to younger children
 
 

Many of the necessary symbols have been included. These include recycling, quality assurance and the bar code. What symbols are missing? Why should they be included?

 

 

Is any other important information / details missing from the packaging? If so what information/details?
 
 
 
 
 
 
What do you think of the colour scheme? How could it be improved?
 
 
 
 
 
 
Using the blank version of the chocolate bar packaging (below) - draw / sketch a new layout. You may wish to change the style of writing, the name of the product and include alternative and existing symbols and information. On the first blank draw a rough version.

 
Use the blank below to draw your final colour rendered version of the packaging. Include notes to explain your overall design.  

 
   
 
 
 
 
 
 

Packaging materials are often discarded as waste. This has a negative environmental impact and is wasteful. How could the packaging materials be made environmentally friendly? You may wish to consider the types of inks that could be used, materials, glues etc.....

 
 
 
 
 
 
 

List organisations / associations that promote environmentally friendly packaging and materials. For example - the FSC (The Forest Stewardship Council) and the Green CD Program. Include a brief description of the work of the organisations / associations that you list as well as a sketch of their symbol / logo. )Search this website for information on the FSC and Green CD Program).

 
 
 
   
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