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POP-UP BOOK PROJECT - DESIGN BRIEF
V.Ryan © 2016
 
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In this project you will design pop-up book for a young child.
 
 
 
Writing a Design Brief:
 

A design brief is usually a paragraph in which the designer explains what he / she intends to design. For this project, it will include key information such as:

A description / explanation of the target market (who you expect to be your potential customers).
A simple description of the overall design.
The design theme, that the product will be based on (this may be an Art Movement, such as Art Deco or Bauhaus).
The basic size and dimensions, may also included.

Writing a Design Brief, allows you (the designer) to explain to potential customers / clients, what you intend to design and manufacture.

 
Below is an example of a simple Design Brief, that sets out the main features of a design for a pop-up book. One way of starting a design brief is to write subtitles, and underneath each one, a sentence.
 
 
 

EXAMPLE DESIGN BRIEF OUTLINE

The target audience of the pop-up book.
My pop-up book will be aimed at young children.

How many double pages you would like to include.
It will have two double pages with pop-up card designs

The theme of the book e.g. Jungle, Beach, Space, Food etc
A Desert Island

What the story is going to be based around.
It will be about a sailor bring shipwrecked and how he finds treasure and eventually escapes the island.

 
Then rewrite the design brief, removing the subtitles. You may have to reword some of the sentences.
 

THE DESIGN BRIEF AS A PARAGRAPH

My pop-up book will be aimed at young children.
It will have two double pages with pop-up card designs.
The story will be based on ta desert island theme. It will be about a sailor bring shipwrecked and how he finds treasure and eventually escapes the island.

 
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