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| REVISION CARDS - 2 | ||
| V. Ryan © 2013 | ||
| PDF FILE - CLICK HERE FOR PRINTABLE REVISIONS CARDS | ||
| PDF FILE - WHAT IS A BRAND? Box Learning Exercise | ||
| SHORT VIDEO - 'WHAT IS A BRAND' | ||
BRAND IDENTITY When a company or a product achieves ‘brand’ status, it normally means that it has been extremely successful. Also the logo / symbol / image built up by a successful company, can become a brand in its own right. Meanings, feelings and values are usually associated with a brand (sometimes called ‘brand identity’), making the branding of products an effective form of marketing. |
BRAND IDENTITY  Brand - associated with: Looks (aesthetics), style, Colour scheme, Company name, Product functions, Symbol / logo, customers feelings about the product, Trusted by the general public. |
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| MARKETING PRODUCTS - What is Brand Identity? Use examples of products in your answer. (4 marks) | ||
| CLICK HERE FOR PRODUCT DESIGN INDEX PAGE | ||
| CLICK HERE FOR RESISTANT MATERIALS INDEX PAGE | ||