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REVISION CARDS - 2

 

V. Ryan 2013

 

 

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SHORT VIDEO - 'WHAT IS A BRAND'
 
 
BRAND IDENTITY



When a company or a product achieves ‘brand’ status, it normally means that it has been extremely successful. Also the logo / symbol / image built up by a successful company, can become a brand in its own right. Meanings, feelings and values are usually associated with a brand (sometimes called ‘brand identity’), making the branding of products an effective form of marketing.

 

BRAND IDENTITY



Brand - associated with:

Looks (aesthetics),
style,
Colour scheme,
Company name,
Product functions,
Symbol / logo,
customers feelings about the product,
Trusted by the general public.
     
 
 
MARKETING PRODUCTS - What is Brand Identity? Use examples of products in your answer. (4 marks)
 
 
 
 
 
 
 
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