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REVISION CARDS - 2
V. Ryan © 2013
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|SHORT VIDEO - 'WHAT IS A BRAND'|
When a company or a product achieves ‘brand’ status, it normally means that it has been extremely successful. Also the logo / symbol / image built up by a successful company, can become a brand in its own right. Meanings, feelings and values are usually associated with a brand (sometimes called ‘brand identity’), making the branding of products an effective form of marketing.
Brand - associated with:
Symbol / logo,
customers feelings about the product,
Trusted by the general public.
|MARKETING PRODUCTS - What is Brand Identity? Use examples of products in your answer. (4 marks)|
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