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PRODUCT ANALYSIS - 1

V. Ryan 2005 - 2009

 

Product analysis involves looking closely at existing products and identifying how they work, the materials they are made from, the industrial processes used to manufacture them and their key features. It may also involves the designer asking the general public or potential customers what they think of the product. The aim of product analysis is to help the designer develop even better designs and products in the future.
The desk organiser shown opposite has undergone product analysis and the results are written below.

 

WHAT PRODUCT ANALYSIS TELLS US ABOUT THE DESK ORGANISER

 

1. The product is made from high density polythene.
2. It is light and tough, able to withstand being dropped and accidentally knocked. It is impact resistant.
3. It will hold most small pieces of office equipment.
4. It has a neutral colour, a colour that will not clash with the colours and shades of most office furniture.
5. It will comfortably hold the following equipment; glues, pens, pencils, rulers, drawing pins, paper clips, note pads, compasses and other small pieces of equipment.
6. It is stable and well balanced, it will not topple over even if pushed from the side.
7. It is safe as there are no sharp edges, they are all rounded to protect hands and fingers.
8. It has been manufactured through injection moulding.
9. It fits on a standard desk without taking up too much room.
10. Space has been used well as every part of the desk organiser has a function.
11. The writing pad lies flat so that it can be written on directly.
12. It has screw holes in the back so that it can be fixed to a wall.
13. It can be used as a paper weight.
   

   
WHAT PRODUCT ANALYSIS TELLS US - POSSIBLE IMPROVEMENTS
   

1. There is no specific place for a mobile phone, an essential accessory for any office worker.
2. The product does not come in a range of colours. Extending the range of colours may increase sales.
3. A smaller version may be required by students and pupils who need to store/organise less equipment.
4. Could a new inter-lockable version be designed? For example, one that can be extended by locking two back to back. This will give even more storage room and hold more items of stationery.
5. A small low powered light could be included as part of the desk organiser. This would illuminate all the items of stationery. It would also give an interesting lighting affect.
6. A version made entirely from recycled material may prove popular.

   

QUESTIONS:

1. Select a Desk Top Organiser and produce your own product analysis. How can the product be improved?

   
 
   

CLICK HERE FOR PRODUCT ANALYSIS EXERCISE

   
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