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ADVERTISING - AN INTRODUCTION

V. Ryan 2011

 

 
WHAT IS ADVERTISING?
 
When a product is manufactured, its existence needs to be made known to the general public, otherwise the product will not sell.

Advertising draws the attention of potential consumers to a product.

Advertising is a way persuading potential customers to buy the product.

Advertising informs potential customers of the products functions and features.

Good advertising creates a demand for a product.

Good advertising may even create a brand identity for a product or series of products.

Advertising seeks to create an image surrounding a product, so that customers feel that they need it.

Advertising can promote a new product and increase sales of existing products.
 
 
 
STAGES OF ADVERTISING
 
Advertising begins to work when the general public become aware of a products existence. Advertising then aims to develop customer interest, so that potential customers want to know more about the product. This should be followed by potential customers feeling a need to own the product and finally purchasing.
 
 
DIFFERENT METHODS OF ADVERTISING
 
Placing advertisements on TV, running as commercials between programmes.

Product placement in TV programmes, such as a well known actor drinking from a branded can.

Audio advertisements on the radio.

Printed advertisements in a newspaper or magazine.

Place advertisements on the Internet, through one of the major search engines such as Google.

Sports sponsorship, such as Formula One Racing.

Direct Marketing, sending letters / leaflets to the homes of potential customers.

Telephone marketing, attempts to interest potential customers by ringing them directly.

Logos and symbols on clothing.
 
 
 
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