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PACKAGING FOR PERFUMED PRODUCTS - ANALYSIS

V. Ryan 2012

 

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Study the packaging shown below. Study the layout of the products, how they are held securely in position, the materials used and the colour scheme.
 
The packaging for the perfume product is manufactured from:

Box - quality card - 1000 microns (1mm), 920gsm

Clear window - Polypropylene, to enable viewing of the products

Plastic insert - high impact polystyrene
(HIPS), to hold the contents securely in position
   
PLAN VIEW WITHOUT LID
   
FROM UNDERNEATH  
   
 
 
 
Product analysis involves looking closely at existing products and identifying how they work, the materials they are made from, the industrial processes used to manufacture them and their key features. The aim of product analysis is to help the designer develop even better designs and products in the future.
 
Analyse the packaging for the Champneys Skin Comforting Kit, shown above, using the criteria list below.
 
1. How does the Champneys packaging protect the products inside, from damage and spillage?
 
The sturdy card forms a strong package. Card of a thickness of 1000 microns can withstand everyday knocks. The ‘cuboid’ shape forms a rigid package and several packages could be stacked on top of each other, without damage or deformity taking place. The polypropylene window in the centre of the lid, does not reduce the overall strength of the package significantly.
The high impact polystyrene insert (HIPS, also called high density polystyrene), holds the containers firmly in position, ensuring that spillage/damage is unlikely. The containers cannot come lose under normal circumstances.
The lid / top is held in position by friction on the lower part of the package.
 
2. How easy is it to identify the product, from the packaging?
 
The product name is displayed on the ribbon, at the centre of the lid (the middle of the polypropylene window). However, this is not particularly prominent. Recognition of the product relies on seeing the containers through the lid’s clear window. The containers display the product name more clearly than the packaging. The product name is more clearly seen on the underneath of the ‘box’. The colour scheme helps identify the product as a ‘quality’ gift set, for a birthday or Christmas gift.
 
3. What printed information is on the package, that is useful to consumers and companies such as Supermarkets?
 
A range of information is printed on the underneath of the package. This includes; the product name, a brief description of the contents, ingredients, weight, company address and contact information, safety information, recycling information and barcode.
 
4. In supermarkets and shops it must be possible to stack packages, so that space is not wasted on the shelves. Why can the Champneys kit packaging be regarded as well designed, with regards to this problem?
 
The packaging for the champneys kit is cuboid in shape. This means it can be stacked easily as it is a regular shape. Multiple packages can be tightly stacked together, reducing wasted space on the supermarket shelf. The packages are less likely to be pushed other or the fall over, due to their regular cuboid shape. Each package can be handled easily by staff and potential customers.
 
5. Protection of the contents during Transport and distribution. A package should be designed to make it easy to transport, distribute, move and lift. How does the Champneys kit answer this problem?
 
The regular cuboid shape of the Champneys packaging, means that a large number of these can be placed in a normal brown box, for shipment and distribution. Very little space is wasted, as a brown box will be completely filled. Brown card boxes are normally easy to handle and distribute.
 
 
 
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