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QUALITY CARD AND PACKAGING FOR PERFUMED PRODUCTS
V. Ryan © 2012
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Perfumed products arrive in the shops in stylish boxes / packaging. This
is usually manufactured from card with the insert being made from either
lower quality, recycled card or vacuum formed hi-density polystyrene (PS)
and for high quality packaging, EPP Expanded Polypropylene.
Quality Card is popular as it is cheap and can be recycled. Also, colour and images can be applied using a number of printing techniques. Normally the card is lacquered to give the box a gloss / satin finish. High quality card will ensure that the colours printed on its surface, will appear bright and sharp. Quality card has a superior feel when handled by potential customers, suggesting that there is a quality product inside the packaging.
Good quality card is less flexible than cheaper card and can be scored and folded without the surface breaking or being damaged. Flat surfaces hold their shape and are less likely to warp, crease or bend out of shape.
Printing adheres more accurately to good quality card because the cards surface is resistant to bending and breaking. This gives a flat surface on which to print.
Card can be recycled into other paper / card products, making it an environmentally friendly material.
Usually the packages are cuboid in shape, as this means that they can be transported and stacked on shelves easily, efficiently using space.
List perfumed products that are often packaged.
|1. Quality white card has been used for the manufacture of the box / package shown below. Explain why card has been used.|
|RELATIVELY CHEAP - RECYCLED - COLOUR AND IMAGES - LACQUERED FINISH -SUPERIOR FEEL - CAN BE SCORE AND FOLDED ACCURATELY - LESS LIKELY TO CREASE AND WARP - PRINTED SURFACES - ENVIRONMENTALLY FRIENDLY|
|2. Name two materials that could be used to manufacture the insert to the package. The insert holds the containers in position.|
|3. From question 2, select the material for the insert, for the packaging of a quality perfumed product. Give two reasons for your choice of materials.|
|Material - Reason One:|
|Material - Reason Two:|
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