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PROMOTIONAL PACKAGING FOR A
HEALTHY ‘FRUIT PACKED’ DRINK

V. Ryan 2014

 

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The packaging seen opposite, is designed to hold a pack of healthy fruit drinks, aimed at young children. It has been decided that the packaging that holds the drinks containers, should have images, colour scheme and information, to promote the healthy fruit juice drinks.

The moodboard below has been composed by a focus group.

Using the moodboard as a starting point, develop an image / images and colour scheme, to encourage young children and their parents/guardians to select a healthy ‘fruit packed’ soft drink, supporting the 5 A Day campaign.

An example has been completed for you.
 
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The ‘5 A Day’, aims to promote healthy eating, encouraging people to have a healthy balanced diet. Both vegetables and fruits count towards ‘5 A Day’ and this includes fruit juice drinks. Fruit and vegetables are an excellent source of nutrients. The campaign is of special importance to children, as it is essential that children form healthy eating habits, at a young age.
 
 
 
 
EXAMPLE IMAGE
 
5 a day symbol
 
 
 
ROUGH DESIGN
FINAL COLOUR RENDERED DESIGN
   
 
 
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