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PROMOTIONAL PACKAGING FOR SIX DRINKS CONTAINERS

- SAMPLE ANSWER

V. Ryan 2014

 

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A supermarket chain has developed a ‘5 A Day’ fruit juice drink for the teenage market. The drinks container is shown opposite. They will be available for purchase as a batch of six.

In the space below and on the next page, develop a design for the packaging. The packaging must contain six drink containers.

Marks will be given for:
A creative / imaginative packaging design.
Explanation of selected materials and construction techniques
Colour scheme, decoration and images, applied to the packaging.
 
 
 
This package is manufactured from box - quality card - 1000 microns (1mm), 920gsm. It can be recycled once it has been used.
 
 
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Below is the net / development of the packaging. The packaging folds and locks in position. After use, the packaging can be placed in a card recycling bin.
Closed Loop Recycling ensures that the discarded card is recycled into new packaging for the similar products.
The packaging is cut to size and shape through ‘die cutting’.
The colour, images and information will be printed on to the card using a technique called lithography, using biodegradable inks.
 
 
 
 
These are images that I intend to use on the packaging. They promote a healthy diet. The product name will be ‘Energy’, due to the fruity ingredients, that will ‘energise’ the person drinking the juice.
 
 
 
 
Biodegradable inks based on vegetable oils (such as soya oil, sunseed oil or rapeseed oil), can be used to apply any text and graphics. These are naturally biodegradable.

Modern biodegradable pigments are based on yellow, red and blue primary colours. Flexographic inks are water rather than oil based and include a biodegradable polymer called polyhy-droxyalkanoate (PHA).
 
 
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