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A trademark is a symbol/sign that identifies your products or services. A trademark can be words or pictures or a combination of both. A fee is paid to the Intellectual Property Office who decide whether your symbol/logo can be regarded as a protected trademark. Often trademarks are used to advertise products or services. Your trademark must be distinctive and distinguish your goods from those of other traders/manufacturers. It must not be confused with other trademarks. A registered trademark is denoted by ®.

The product shown below is a pair of shoes with integrated springs. This allows the user to ‘bounce' along at high speed. The name ‘springfoot’ has been registered as a trademark. The combination of the name and the way it is graphically presented is the trademark. Anyone copying or producing the same name and style of presentation will be breaking the Law. Manufacturers producing competing products will need to develop a very different trademark. Notice the ® symbol after the trademark. This means that the trademark has been registered with the Intellectual Property Office.

In spaces below draw two well known trademarks. Explain the type of products that each is applied to.