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MARKET RESEARCH - EXAMINATION QUESTIONS

V. Ryan 2008

 

1. Why is it important to carry out research before a product is designed?  
 
 
 
 
   
2. Market research can be carried out in many ways. List three methods below.
 
A:
B:
C:
 
3. Even a good product must be promoted to potential customers by advertising. List three different ways of advertising
 
A:
B:
C:
 
4. Why is it important to promote a product through advertising?
 
 
 
 
 
 
 

5. Chair A has been designed for adults who like to picnic and camp. How and where would you advertise this product.

 

 

 
 
 
 
 
 

RESEARCH - ICT - EXAMINATION QUESTIONS

 
ICT is used by designers to carry out research. Describe three ways in which ICT can be used.  
   
1. ICT RESEARCH METHOD:
 
DESCRIPTION:
 
 
 
 
2. ICT RESEARCH METHOD:
 
DESCRIPTION:
 
 
 
 
3. ICT RESEARCH METHOD:
 
DESCRIPTION:
 
 
 
 
4. Explain the following terms:
 
FMS:
 
 
 
 
 
CIM:
 
 
 
 
 
 

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