"The Intellectual Property Office”, has a cracking new way of teaching
children, at all key stages, the value of innovation and creativity and
With the help of Wallace & Gromit the Intellectual Property Office are
running a nationwide "Cracking Ideas Competition" for children aged 4 -
16 years old. All you need to do to enter is come up with an idea for a
new theme park attraction or ride incorporating all the thrills and
spills from a theme park then identify the intellectual property within
Through its educational website "Cracking Ideas" the Intellectual
Property Office aim to encourage creativity and teach children that they
can all innovate, they all own ideas, that innovation can be linked to
financial reward and they can exploit their ideas if they are protected
by intellectual property.
There are some wonderful prizes on offer, animation packages, family
passes for Chessington World of Adventures, signed Nick Park books and a
bespoke trophy created by Aardman's model makers.
Nick Park, creator of Wallace & Gromit, said about last year's
competition, "It's great to see that Wallace & Gromit continue to
inspire budding inventors of all ages, and these Cracking Ideas
competition winners have come up with ideas that would make Wallace
For a chance to bag yourself some fantastic prizes enter the competition
The Cracking Ideas website contains a wealth of educational resources to
introduce students to the world of innovation and creativity. All
resources and curriculum links can be downloaded free. These resources
include interactive activity packs, one-hour innovation packs,
challenges and an exciting competition, all designed to help young
people nurture their own creativity and generate new ideas of their own.
Students will learn the personal and economic value of intellectual
property, as well as how to protect their innovations through the
correct use of patents, trade marks, design and copyright.
For more information go to