A supermarket chain has approached your company, to design a small mechanical toy, that will be placed at every checkout. It will be next to a new range of healthy, tasty treats, which have replaced the usual chocolate / sugary treats. The aim is to promote healthy snacks for adults and to capture the attention of young children for the short time they are at the check out.

The mechanical toy should be simple, interactive and cheap to manufacture. The product should be associated with fun and can include a popular cartoon character. It must incorporate a ‘cam’ mechanism.

“I am going to design and make a simple, interactive mechanical toy. It will appeal to young children and capture their attention, for the short time they stand next to the checkout. The toy will be based on a theme or character. It will be colourful and incorporate a mechanism. The design may include well known characters, popular with young children.”

YOUR DESIGN BRIEF

Carefully read the Design Problem and Sample Design Brief (above). Then, write your own design brief. To help you do this, you may wish to start by converting each of the sentences (below), into your own words. The sentences are a guide only.

I am going to design and make a simple, interactive mechanical toy.

It will appeal to young children and capture their attention, for the short time they stand next to the checkout.

The toy will be based on a theme or character. It will be colourful and incorporate a mechanism.

The design may include well known characters, popular with young children.