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MARKETING YOUR PRODUCT - INTRODUCTION |
V. Ryan © 2014 |
When you have completed your practical work, completed your production log-book, tested and evaluated your product, you need to produce a number of sheets, that show how you intend to present it to a target market. |
1. |
RESEARCH: In preparation for the marketing section, attempt the initial work outlined below. Use the internet as a research tool: |
THINK OF A SIMILAR PRODUCT WHO IS IT MARKETED TO? HOW IS IT MARKETED? COLLECT SAMPLES OF THE WAY THE PRODUCT IS MARKETED AND CONSIDER MARKETING YOUR PRODUCT IN THE SAME WAY. MAKE A LIST OF THE VARIETY OF TECHNIQUES / METHODS OF ADVERTISING |
2. |
SLIDE ONE Start a marketing page / slide for your product, by clearly stating your target market and explain why it has been selected. The target market must be one of the following: PROSPECTIVE MANUFACTURER Then, start creating an ‘advertisement page’ showing how your product could be advertised, to this target market. E.G.This could be a page based on a film strip showing the important frames of the video YouTube video. This will not be suitable for some products. |
FILM STRIPS |
Add notes to explain each slide and especially how the slides promote / advertise your product. |
On the same page, explain: Why this form of advertising is ideal for your target market. You should have already clearly stated your target market. Explain each slide, emphasisingyour product. |
BILLBOARDS |
Billboards can be placed almost anywhere. They are particularly popular for advertisers, especially where traffic comes to a halt, such as at traffic lights. |
POSTERS |
Your product advertised on a poster? Posters can be eye-catching, especially if their design is clever. Posters can be targeted at a specific market, through careful selecting their location and taking care over the design. |
SAMPLE FIRST PAGE - MY MARKETING STRATEGY |
You may wish to start you marketing / presentation section by producing one sheet showing the different types of advertising you intend to use. |
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