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|ADVERTISING ON BUSES AND BUS SHELTERS
|V. Ryan © 2012
|ADVERTISING ON THE SIDES, FRONT AND BACK OF BUSES
An interesting way of promoting a product to a general audience is by advertising on buses / public transport.
The MP3 station ‘inSIGHT’, would appear on the side, back and front of buses. Buses take all generations to a variety of locations, ensuring that the advertisement will be widely seen.
The word inSIGHT, seen on the front of the bus, could even be reversed, so that a car driver looking in his / her mirror, could read the name. The eyes on the front of the bus will catch the attention of drivers and pedestrians alike.
During the school run, buses transport younger people to and from school / college. This would ensure that thousands of potential customers are exposed to the advertisement.
Advertising on buses is potentially a powerful technique.
|BUS SHELTERS / STREET FURNITURE
Ever been bored whilst waiting for a bus? Poster placement, areas such as bus shelters, provides the opportunity advertising to a static potential customer.
The posters advertising the ‘insight’ MP3 station, if placed in bus shelters, will be seen and probably studied by a variety of potential customers.
As the posters are eye catching and unusual, they will attract attention.
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