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PROBLEM AND BRIEF

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The Problem and Design Brief are sometimes viewed as two different sections of the design process. However, they are very closely related. Before you can can start a design project you must find a ‘problem’ to solve. Sometimes this may be given to you as a question set by the teacher or the Examinations Board and is usually a paragraph of writing. The ‘design brief’ follows the ‘problem’ and states clearly how you intend to solve the design problem.

   

QUESTION:
Write a problem and brief for a the pop-up card project. Look at the examples below as these may help you write your own problem and brief.

   
 
   
EXAMPLE PROBLEM:
 

My younger brother is recovering from an operation in hospital and he is feeling better day after day. My parents and sisters have sent him get well cards and this has cheered him up as he likes to read them and show them to the nurses and doctors. He especially likes the cards from relations that contain money.
At the moment I do not have a Saturday job and as a result I do not have the money to buy a card. My brother has already asked me why I have not sent him a get well card. My excuse up to now is that I have been looking for a special card and will only send him the best.

   
EXAMPLE BRIEF:
   

I am going to design and make a mechanical or pop-up ‘get well’ card for my younger brother. The card will be amusing to young and older people and state ‘get well’ very clearly. The card will be easy to read and be distinctive as well as cheap to produce. It may be based on existing characters or new ones designed by myself. The card will involve simple movement and this will improve the impact of the message on the card. It will be made from quality materials. The colour scheme will be chosen carefully so that card appears bright and cheerful. Most of all it will cheer up my brother and aid his recovery.

   
 
   

PRESENTATION:
1. The brief and problem should be easy to read which means that the style of writing should be fairly straightforward. Do not chose a complicated font which makes reading difficult.
2. Think carefully about the layout of the sheet. The problem and brief should appear as two separate paragraphs with clear subtitles. A suitable border for the paper may have to be designed.
3. Add graphics to help with the presentation, for example, the subtitles could be designed to open like the centre of a pop-up card.

   

CLICK HERE FOR EXAMPLE DESIGN SHEET LAYOUT

   

CLICK HERE FOR GRAPHICS INDEX PAGE

   
 
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