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A style of writing can suggest an image / feeling or atmosphere. Designers and advertisers are very careful to select styles that produce the right image for their product. For example, a sports drink container is likely to have a font that suggests strength and movement. A vitamin drink may have a lively style of font with colour suggesting fruits. |
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| The word ENERGY, on the left is written in a plain style. This is the name to a new ‘sports drink’ and the style of writing has been altered to produce the feeling or atmosphere of energy - the new style can be seen on the right. | |
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| 1. Why is the new style more representative of the word ENERGY? | |
| 2. Why does the old, plain style of writing not create the impression of ENERGY? | |
| 3. The word RAIN is written in a plain style of print. In the space alongside, redesign and new style of writing to represent the same word. | |
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