Three sample logos are shown below. Each logo as been designed with the customer in mind. For example, the Jaguar logo is designed for potential sports car owners. It is intended to give the potential customer the feeling of speed, power, agility and supremacy.
For each of the Coca-Cola and Vodafone logos explain what message they are trying to put over to customers.

3. A new drinks company has been set up to manufacture a soft drink called ‘Cool’. This product is aimed at teenagers. Produce two rough ideas for a logo (to be printed on the bottle label) in the spaces below.

4. In the space opposite, draw your best design. Use colour to enhance the presentation.
Explain your choice of colours/shade.

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