Video - Die Cutting |
|
|
WHEN ARE PRINTING EFFECTS
NEEDED? When manufacturing a poster, leaflet or
packaging the quality of finish applied to the card is very important. A
piece of printed card may look plain but if special printing effects are
added the overall quality of the package / poster can be improved
dramatically. |
|
|
When designing a package or poster / leaflet etc.... The designer most
keep the following points in mind:
1. Using special printing effects
will add cost to the finished poster or package
2. Is the product being advertised
by the poster or placed inside the package - a ‘quality product’ or a
simple item? A quality product may need quality printing effects to give
the right impression to the potential customer.
Nails or screws do not need a box or package that has been embossed,
laminated or UV varnished, a plain package is all that is needed. On the
other hand, a box of chocolates specially produced for Mothers Day needs
a quality finish to impress the recipient.
3. Adding printing effects will
increase the time it takes to manufacture the poster / package.
4. If printing effects are to be
used - which ones are most suitable for the product?
5. Is the product inside the package
being placed on sale at a special time of year, for example, Easter of
Christmas. The seasonal presentation of products such as a chocolate or
confectionery may mean that special printing effects are necessary. The
product may be package for a special occasion. |
|
|
Several printing effects are available at print
workshops. All these add to the cost of manufacture but sometimes this
is worthwhile. The application of each printing process is outlined
below. |
|
|
|
LIGHT DIE CUTTING - CREASING / FOLDING |
|
|
We have all used books that when opened and closed a
picture or diagram expands and then returns to its normal shape. This is
effect is produced by a die cutting machine. (See
earlier notes). The die cutter produces folds in the card that
allows this movement to take place.
This technique is used for some pictorial books and popup cards. |
|
|
|
QUESTIONS:
1. Explain why sometimes there is a
need to use special printing effects.
2. Collect a range of packages and
catalogues/ magazines. Try to identify the different printing effects
that have been used.
3. From the packages and catalogues
and magazines you have collected, cut out and label examples of printing
effects. |
|
|
|
|
|
CLICK HERE FOR
DRAWING AND SHADING TECHNIQUES INDEX PAGE |
|
|
|
|
|
|
|
|