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QUESTIONS - 5

V. Ryan © 2012-2017

 

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10a. This question is about Product Life Cycle.

A graph representing the product life cycle of a birthday card is seen below. The keywords should appear in the correct order, on the ‘plotted’ line.

The first keyword has been written on the plotted line for you. Complete the graph by adding the rest of the keywords.
 
 
10b. What does Product Life Cycle mean ? Use the example of a birthday card in your answer.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ANSWERS
 
 
10b. What does Product Life Cycle mean ? Use the example of a birthday card in your answer.
 
A new birthday card is designed and manufactured. It is then introduced to the market and begins to sell. During the early part of its life cycle, its design may evolve and change to meet the needs of potential customers and to increase sales. For example, the birthday card may be aimed at specific age groups. As sales improve and grow, it may be necessary to develop further versions of the birthday card. During this period of growth, more money will be made than at any other period in it’s life cycle.
As sales decline, further changes to the design are made but the manufacturers should already be planning a replacement product (often called an updated model or next version.) In terms of a birthday card, this may mean using different characters or introducing a ‘pop-up’ version.

The Life Cycle of a product can also mean following a product from its design and manufacture, to the end of its useful life, to disassembly and recycling. Today, designers must consider life cycle, when designing a product.
 
 
 
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