A Pop-Up Book is a short, well illustrated book, that has three dimensional pages. As a page is opened, images rise from the flat two dimensional surface. Some of the pages may have moving or rotating parts, requiring physical interaction by the reader. As each page is closed, the three dimensional parts return to their original position on the flat page. A good pop-up book is designed to capture the interest of a young child, making reading fun and engaging.
Pop-up books are normally based on a story and have a start, middle and end. They are sometimes about adventures and some include well known cartoon characters. New characters are sometimes introduced.
Making a pop-up book requires a knowledge of Paper Engineering. This is the design of a three dimensional object, made from card or paper, which has parts that move. This type of ‘engineering’, may require designing intricate folding mechanisms, that are a visual representation of the story. When paper engineering is combined with the design of a pop-up book, the movement of each page emphasises the story being told.
A design brief is usually a paragraph in which the designer explains what he / she intends to design. For this project, it will include key information such as:
A description / explanation of the target market (who you expect to be your potential customers).
A simple description of the overall design.
The design theme, that the product will be based on (this may be an Art Movement, such as Art Deco or Bauhaus).
The basic size and dimensions, may also included.
Writing a Design Brief, allows you (the designer) to explain to potential customers / clients, what you intend to design and manufacture.
EXAMPLE DESIGN BRIEF OUTLINE
Who is the target audience?
My pop-up book will be designed for young children.
How many double pages you would like to include?
It will have two double pages with pop-up card designs.
The theme of the book e.g. Jungle, Beach, Space, Food etc
My pop-up book will have a Desert Island theme.
What story will you be telling?
It will be about a sailor bring shipwrecked and how he finds treasure and eventually escapes the island.
THE DESIGN BRIEF AS A PARAGRAPH
My pop-up book will be designed for young children.
It will have two double pages with pop-up card designs.
The story will be based on a desert island theme. It will be about a sailor being shipwrecked and how he finds treasure and eventually escapes the island.
