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DESIGNERS AND MOODBOARDS

V. Ryan 2010

 

A moodboard is a collection of pictures / images / text, related to a design theme. The example moodboard seen below, is based on the theme ART DECO. It has a includes a number of images that relate directly to the period 1924 to 1940, a period dominated by the art movement called Art Deco.
 
 
 
 
Moodboards are often used by designers as a method of initial research into a product or design. A moodboard is often the first piece of design work, at the begining of a project. For instance, if a designer was asked by a client to design a piece of furniture for an Art Deco theme room, he/she may start with researching images and pictures from that period.

The Art Deco moodboard above, provides an insight into the style of design of that era.

Art Deco is an international decorative arts movement, most popular between the years 1924 - 1940. It is a style of drawing, that relies on bold designs, clear lines, vibrant colours and patterns. Geometric shapes and intense colour schemes are prominent. Art Deco’s main characteristics are derived from the various painting styles of the early twentieth century, ranging from Cubism to Italian Futurism. Art Deco is usually associated to the architecture of the 1930s and speed and luxury. Recently it has seen a revival.

This type of research helps focus the mind of the designer, ensuring that he/she does not stray from the theme, keeping to the style of design associated with the style demanded by the client.
 
The items seen below have been designed by designers, with a clear instruction from their clients, to produce Art Deco related products. The moodboard has played on important role, as the products clearly display Art Deco features, in terms of shape and form.
 
 
 
 
A client may put together a moodbaord for a designer. The aim is for the designer to analyse the moodboard and discuss it in detail with the client. This helps the designer identify the style that the client wants to persue for their product. It also helps the designer develop specific skills and then apply them to the product, as it is designed. For instance, the Art Deco moodboard clearly shows the shapes, style of line/curves and colour / pattern schemes, that fit that era of design. Deviating from this style would inevitably lead to a product that may not fulfil the clients needs or requirements.
 
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Art Deco - 1
Art Deco - 2-
 
 
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