PDF FILE -
CLICK HERE FOR PRINTABLE VERSION OF
CUSTOMER PROFILE QUESTIONNAIRE |
|
|

|
To build a customer profile you could ask a focus group
some of the questions listed below and carry out questionnaires.
Alternately you could ask yourself or people in your company/class the
same questions.
1. Describe the type of person who could be
your typical customer (or will be your typical customer).
2. What is the age range of potential
customers?
3. Are potential customers likely to be male
or female or does gender matter?
4. What is the geographical location of
potential customers? Where are they likely to live?
5. What are the most likely occupations of
potential customers?
6. What are the general likes /dislikes of
potential customers?
7. What does a typical customer want from the
product you design and manufacture?
8. What makes your product more suitable to
potential customers than that of your competitors?
9. What are the most common design
requirements shared by your potential customers?
10. What factors are your potential customers
likely to consider before purchasing your product?
11. What do your customers value from your
company, products or services?
12. How will potential customer find out
about the product you are selling?
13. What have previous customers said about
your company / product?
14. Does the cost of your product influence a
customers decision to buy from you?
15. List all the ways in which contact can be
made with your potential customers. You may include the following points: |
|
|
Sales Team
Website
Point of Sale
Surveys
Communications
Distribution Department
Research & Development
Marketing Literature - through the post.
Direct Mail
Exhibitions
Advertising - TV, Radio, Internet, Magazines, Newspapers, Billboards
etc.... |
|
|
When you have created a customer profile you will be
able to focus all your efforts on potential customers. This will help you
promote / advertise your product directly to those most likely to buy. |
|
SAMPLE CUSTOMER PROFILE TEMPLATE |
|

|
SAMPLE CUSTOMER PROFILE -
COMPLETED SHEET |
|

|
CLICK HERE FOR PRODUCT DESIGN INDEX PAGE |
|
|
CLICK HERE FOR DESIGN PROCESS INDEX
PAGE |
|
|
|