Describe the product / service the campaign was trying to promote / sell.
Explain the nature of the advertising campaign (TV Adverts, Internet etc.......)
Explain why you think the advertising campaign was successful.
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| THE CLIENT / CUSTOMER |
| V. Ryan © 2007 - 2009 |
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| CUSTOMERS: CUSTOMERS are people who buy products. Imagine that you are the owner of a company selling computers. Anyone entering your shops can be called POTENTIAL CUSTOMER. This is a person who could buy if he/she finds the right product. Anyone that actually buys one of your computers from your shop is a CUSTOMER. |
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| CLIENTS: Imagine you own an advertising company. Your company designs advertising campaigns which may run on TV, Radio and even the internet. A car manufacturing company approaches your advertising company to prepare a series of advertisements to promote a new model of sports car. The car manufacturing company can be regarded as CLIENTS as they are buying a service from you. |
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| PDF FILE - CLICK HERE FOR PRINTABLE VERSION OF EXERCISE SHOWN BELOW |
| 1. What is the difference between a CUSTOMER and a CLIENT ? |
| 2. What is the difference between a SERVICE INDUSTRY and MANUFACTURING INDUSTRY ? Give and example of a service and manufacturing industry to help explain your answer. |
| 3. Advertising campaigns are not always successful.
Give an example of an advertising campaign that you consider as being
successful. Describe the product / service the campaign was trying to promote / sell. Explain the nature of the advertising campaign (TV Adverts, Internet etc.......) Explain why you think the advertising campaign was successful. |
| 4. Make a list of well known companies that sell products and those that sell a service. |
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