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PROMOTIONAL PACKAGING FOR A SINGLE DRINKS CONTAINER
V. Ryan © 2014
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|EXAMINATION QUESTION - SAMPLE ANSWER|
A supermarket chain has developed a ‘5 A Day’ fruit juice drink for the
teenage market. The drinks container is shown opposite. The drinks
container will be available for purchase in promotional packaging.
In the space below and on the next page, develop a design for the packaging. The packaging must contain ONE drinks container.
Marks will be given for:
A creative / imaginative packaging design.
Explanation of selected materials and construction techniques
Colour scheme, decoration and images, applied to the packaging.
Biodegradable inks based on vegetable oils (such as soya oil, sunseed
oil or rapeseed oil), can be used to apply any text and graphics. These
are naturally biodegradable.
Modern biodegradable pigments are based on yellow, red and blue primary colours. Flexographic inks are water rather than oil based and include a biodegradable polymer called polyhy-droxyalkanoate (PHA).
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This is the net / development of the packaging. The packaging folds
and locks in position. After use, the packaging can be placed in a card
Closed Loop Recycling ensures that the discarded card is recycled into new packaging for the similar products.
The packaging is cut to size and shape through ‘die cutting’.
The colour, images and information will be printed on to the card using a technique called lithography, using biodegradable inks.
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